EXPLORATION | RESEARCH | INSIGHTS
HOW MIGHT WE CREATE A RECURRING ENGAGEMENT LOOP BETWEEN ARTISTS AND AUDIENCES?
In a world where everything has the potential of being connected, there is still a disconnect between artists and end-users. The way Museums are exhibiting artworks is still very static and presentational and not nearly as dynamic or interactive as it should be. It is difficult to engage millennials as they comparatively have a shorter attention span in today's generation. Visitors don’t expect high-level of engagement like games, activities or great stories in Museum Spaces. Instead, they simply go and assume that they’ll walk around and look at aesthetically pleasing artworks. The challenge here was not to attract visitors to these types of institutions, but to get them to come back again and again. It’s easy to overlook how critical good engagement can be.
The design solution is a mobile gaming app based on information hints that would lead visitors from one artwork to another. This would be informative and ignite their interest in the artworks, process and story of the artist. Visitors would have the option of saving artworks or information on their page. They would also receive recommendations based on their museum visit duration or previously saved material on their page. Based on miles walked or the area covered in the museum while playing the game, visitors would be able to collect gift points or incentives such as free museum trip, free event ticket, etc. This would tempt visitors to come to the Museum again and cross more levels of the game in order to win more gift points and incentives. The app would also provide a live-feed for visitors and artists where they can post comments and communicate with each other on a public forum by tagging particular artworks, artists, people or trending topics.
ROLE: Research, Strategy, Art Direction
TEAM: Individual Project
DURATION: August 2017 - November 2017