BLAKE LIVELY - ANALYTICS DECK
ROLE: Design and Research
TARGET MARKET: Sponsorship for BlakeLively's new Product Line
BRIEF: Blake Lively is an American film and television actress best known for her starring role in the CW' s hit series "Gossip Girl." She has also starred in a number of feature films, including "The Rhythm Section", "The Sisterhood of the Traveling Pants" (Ports 1 and 2), "The Town," "Green Lantern," "The Age of Adaline," "Savoges," "The Shallows/' and many more.
The ask was to design and execute an "Analytics Deck" for the proposal of Blake Lively's new product line sponsorship, with an extremely appealing look and feel, capturing and conveying Blake Lively's persona, using just the right color tones, palette, typography, and graphics to achieve the perfect mood and visual representation of this well-known celebrity. These decks are a fundamental part of Endeavor's artist representation business, as they provide potential collaborators with key insight regarding an artist's appeal, influence, and the widespread audience they continue to reach with their endorsements.
The deck proposal was widely recognized and acclaimed by the entire team al Endeavor, as well as by Blake Lively herself, who was thrilled with the final outcome.
Company: 160over90 (An Endeavor Company - formerly WME | IMG)