© 2019 by Vishali Bawa

CO-LANCE

BUSINESS STRATEGY | BUSINESS MODEL CANVAS

CUSTOMER DISCOVERY

 

HOW MIGHT WE CREATE A SUSTAINABLE BUSINESS MODEL FOR A START-UP RESPONDING TO THE FUTURE OF WORK?

 

"Money won't create success, the freedom to make it will" - Nelson Mandela

 

Most individuals are educated, independent and driven to do the things they are passionate about. But they end up doing things they'd rather not, to keep up with life. As VR becomes tangible, Watson becomes a doctor and 3D becomes 4D, Our need to keep on working for survival will become a stronger constant if we don't change the mode in which we choose our work.

We identified some of the major issues faced by employees today such as Increasing demand for efficiency, the balance between personal satisfaction and work, Unemployment and job insecurity.

 

We proposed an online networking platform that would facilitate collaborative workflow and a range of other benefits for both, job seekers and providers such as training and workshops related to software, taxes, special jobs and more, a recreation hub to improve co-efficience, communication and interactions especially for freelancers and remote workers.

 

ROLE: Design Research, Strategy, Art Direction

 

TEAM: Juliana Bernal, Olympia Dutta, Sahana Keshav, Vishali Bawa

 

DURATION: November 2016 - December 2016

BUSINESS MODEL CANVAS