PHILIPS ECOCARE STEAM IRON
ADVERTISING | CREATIVE DIRECTION | GRAPHIC DESIGN
BRIEF: Philips is a Dutch technology company headquartered in Amsterdam with primary divisions focused in the areas of electronics, healthcare and lighting. Regular Irons waste energy, generating steam when not needed. Philips Eco-care steam Iron automatically reduces steam waste with the auto - energy saving handle - thus saving energy. The 100 % steam power removes the toughest creases
CONCEPT: I have used minimal graphics and a green background to give the campaign an eco - friendly touch along with smart, simple copy talking about the features of the Steam Iron and the ways in which it would help the customers.
Sir J.J. Institute of Applied Arts (Module - Communication Design)