© 2019 by Vishali Bawa

PHILIPS ECOCARE STEAM IRON 

ADVERTISING | CREATIVE DIRECTION | GRAPHIC DESIGN

 

BRIEF: Philips is a Dutch technology company headquartered in Amsterdam with primary divisions focused in the areas of electronics, healthcare and lighting. Regular Irons waste energy, generating steam when not needed. Philips Eco-care steam Iron automatically reduces steam waste with the auto - energy saving handle - thus saving energy. The 100 % steam power removes the toughest creases

 

CONCEPT: I have used minimal graphics and a green background to give the campaign an eco - friendly touch along with smart, simple copy talking about the features of the Steam Iron and the ways in which it would help the customers.

 

Mumbai University (Module - Communication Design)

 

 

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