PHILIPS ECOCARE STEAM IRON
ADVERTISING | CREATIVE DIRECTION | GRAPHIC DESIGN
BRIEF: Philips is a Dutch technology company headquartered in Amsterdam with primary divisions focused in the areas of electronics, healthcare and lighting. Regular Irons waste energy, generating steam when not needed. Philips Eco-care steam Iron automatically reduces steam waste with the auto - energy saving handle - thus saving energy. The 100 % steam power removes the toughest creases
CONCEPT: I have used minimal graphics and a green background to give the campaign an eco - friendly touch along with smart, simple copy talking about the features of the Steam Iron and the ways in which it would help the customers.
Mumbai University (Module - Communication Design)