RAIN FOR THE SAHEL AND SAHARA
ROLE: Art Direction | Design for social impact | Print Media
TARGET MARKET: Donors and Philanthropists
CLIENT: RAIN partners with rural and nomadic desert people of West Africa to enable enduring livelihoods through access to education. While many NGO's help Africa, RAIN is among the few on the ground in the remote regions
of Niger. The organization wanted to get their work in front of the area's philanthropists and ensure that they get a real feel for what the organization does. A way to bring out their story that is efficient and effective which in turn could help them to continue bringing education, food, water, and work opportunities to communities across Niger, a country ranked second to last in the UN Human Development Index.
COMPANY: Taproot+, New York (Client - RAIN for the Sahel and Sahara, Portsmouth, New Hampshire)
We asked Vishali to design a series of posters for a large event we were hosting. We were asking for a quick turnaround time and a lot of independent work. Ultimately, Vishali's designs were exactly what we hoped they would be. Her designs are clean with a balance of color, image, text, and space that join to create a powerful product. She was a pleasure to work with -- responsive, open to suggestions but self-guided, and happy to rework things as necessary until we were completely satisfied with the result.
RYAN - EXECUTIVE DIRECTOR
RAIN FOR THE SAHEL AND SAHARA, NEW HAMSPHERE