THE ELEPHANT COMPANY
ROLE: Advertising, Creative Direction and Graphic Design
TARGET MARKET: Tourists, Foreigners, Collectors, Rich and Upper middle-Class People.
BRIEF: TEC offers a wide range of lifestyle products such as room decor, pillows, accent furniture, accessories, tech cases, etc. Their stylish and vibrant design themes represent contemporary Indian lifestyle inspired by different places in India such as Goa, Mumbai, Sanchi, etc.
CONCEPT: I developed this campaign on the concept of a Kaleidoscopic view of the diverse Indian lifestyles inspired by different places. The aim being, every time a consumer checks out or buys a product at TEC, they should feel like they are bringing a piece of India back home.
Mumbai University (Module - Communication Design)