© 2019 by Vishali Bawa

WARBY PARKER

BUSINESS STRATEGY PIVOT| BUSINESS MODEL CANVAS

 

HOW MIGHT WE PIVOT WARBY PARKER'S BUSINESS MODEL TO MAKE IT MORE SUSTAINABLE, PROFITABLE AND SCALABLE?

 

Warby Parker was founded by four students in University of Pennsylvania's Venture Initiation Program. The company sells affordable, custom-designed eyeglasses that cost less than $100. Warby Parker has gotten off to a solid start, but it's still a young company that hasn't figured out how to turn profitable its innovative business model. Warby will have to address this challenge as it still has plenty of room to evolve and grow.

 

Strategic Recommendations were developed to increase their market share, profitability, encourage further innovation while adhering to sustainable practices.

 

ROLE: Design Research, Strategy, Art Direction

 

TEAM: Liz Christine, Olympia Dutta, Vishali Bawa

 

DURATION: November 2016 - December 2016