MARRIOTT - DUBAI EXPO 2021

ROLE: Experiential Design | Activation | Logo Design

 

CLIENT: Marriott was a partner of the USA Pavilion at EXPO 2021 in Dubai and had exclusive rights to stage 3 brand activations (1 day each) within the Rocket Garden space of the venue. These were Bonvoy led activations. The ask was to develop an overarching activation platform/ hybrid digital/physical experience that engages member, new and existing Marriott members and drives organic UGC for maximum reach.
 

COMPANY: 160over90 (An Endeavor Company - formerly WME | IMG) 

 

AROUND THE WORLD IN 182 DAYS: We created a unique “Around the World in 182 Days” graphic treatment to help serve as a visual thread throughout the event. This graphic uses the coral color associated with the Marriott Bonvoy brand and is inspired by the passport stamp. Visitors of the Marriot Bonvoy Elite Experience can collect this stamp in their Dubai Expo passport as a memento of their visit. 

Guest Email Invite:

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Media Usage Communication:

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A2 Envelope:

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Destination Lightbox:

Social Posts:

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Menu Design:

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Welcome and directional signs:

Branded Wall:

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Food and drinks menu:

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350gsm stock, matte  

Dimensions: A5 (148mm x 210mm)

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Food and drinks menu:

QR Postcards:

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Guest Email Invite:

Media Usage Communication:

(Printed on foamex | Dimensions: A6 (105mm w x 148mm h)​

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A2 Envelope:

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Destination Lightbox:

Social Posts:

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Menu Design:

Welcome and directional signs:

Branded Wall:

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Food and drinks menu:

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350gsm stock, matte  

Dimensions: A5 (148mm x 210mm)

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Photo moment:

Photo moment mock up:

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Logo unit:

Stamp:

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ROCKET GARDEN BRAND EXPERIENCE: 

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Rocket Garden Footprint:

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Kiosk Signage:

Backdrop:

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QR Business Card/ Mobile experience:

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OOH Walkway:

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Photographs from the Marriott Activation at the USA Pavillion - Dubai Expo 2020

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